Top 5 Beauty Retail Apps on iOS in Croatia Q1 2022

In Q1 2022, the beauty retail category on iOS in Croatia saw varied performance across the top 5 apps. Here’s a closer look at their trends in weekly downloads, revenue, and active users.

Douglas Hrvatska showed significant fluctuations in weekly downloads. Starting with 53 downloads in late December, the app experienced a peak of 993 downloads in the last week of March. The app maintained a consistent presence, with notable increases mid-quarter, such as 412 downloads in the week of March 7.

Mein dm saw a steady increase in weekly downloads, starting from 42 at the end of December and reaching a peak of 420 in the last week of March. Weekly active users also grew consistently, starting at 367 and reaching 1.0K by the end of the quarter.

Cosmetics BF experienced a more stable trend in weekly downloads, with minor fluctuations. Downloads started at 75 in late December, peaking at 104 in early January, before tapering off to 31 by the end of March.

Think Dirty – Shop Clean had a varied performance in weekly downloads. The app started strong with 134 downloads in the first week of January, reaching a peak of 207 in mid-January, before gradually declining to just 7 downloads in the last week of March. Weekly active users followed a similar downward trend, starting at 162 and dropping to 51 by the end of the quarter.

FOREO For You maintained a relatively stable weekly download rate, starting at 103 in late December. The highest download figure was 114 in early January, with a low of 20 in late March. Weekly active users showed a slight decline, beginning at 162 and ending at 99.

These insights are based on data from Sensor Tower, with more detailed analytics available on their platform.